Thank you beMOBILE: Now this calls for more professionalism

Botswana Premier league sponsorship PIC TSELE TSEBETSAME
Botswana Premier league sponsorship PIC TSELE TSEBETSAME

The protracted talks over a contract extension between the Botswana Premier League and Botswana Telecommunications Corporation’s beMOBILE created a lot of uncertainty. At one point the talks looked to have reached a dead end, but at the end the two entities realised that they needed each other. Although relations looked strained, something was worked out and a new three year - P30m deal was signed.

Botswana’s beMobile Premier League is the joint 6th most lucrative League in the continent, and for that we have to commend those who negotiated on the BFA’s side and those who ultimately opened the beMOBILE purse. Our league only plays second fiddle to such Leagues as those of Nigeria, South Africa, Morocco, Egypt and Ghana amongst others, and these are African football powerhouses. One can only hope that this sponsorship deal jerks up our standards and we also reap the rewards at international level. An improved League, holisctically, leads to improved football and ultimately to improved results in inter-continental club competitions and international games.  

With the increased sponsorship we also hope for more professionalism across board. We need to have the Premier League secretariat on its toes, and not have a business as usual attitude. We need to have the teams playing ball as well. The clubs also have to improve on their part, and be more professional. We cannot afford to have some of the circus we have had in the past few seasons and putting the League into disrepute, dragging along the name of the sponsors in the mud.

Editor's Comment
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