Infinite Foods Launches Meatless Burger
Ame Motimane | Monday March 25, 2019 12:53
Go Fresh has signed a distribution agreement with Infinite Foods, the African plant-based protein company, to distribute leading plant-based protein products in Botswana.
“We love our beef in Botswana, but we know that eating too much meat has been linked to high cholesterol, cancer and heart disease,” said director of Infinite Foods, Phenyo Moroka.
“We need to find ways to eat less meat.
These are the words most of us do not want to hear, but imagine if you could enjoy all the things you love about eating meat, get all the protein, nutrients and delicious taste.”
A Beyond Burger patty has 20 grammes of protein, more than a beef burger, with less saturated fat and no cholesterol. It also uses 99% less water than a traditional 113-gramme beef burger and produces 90% fewer greenhouse gases.
Founder and CEO of Go Fresh! and Infinite Foods, Michelle Adelman is passionate about developing sustainable methods to achieve food security in Africa and emerging markets, particularly in regard to fresh produce and protein availability and the impact of agriculture on the environment.
Her company, Infinite Foods aims to influence health, global food security and climate impact by introducing great tasting alternatives to environmentally taxing sources of protein, like meat, eggs, milk and fish.
Since its debut in 2016, more than 50 million Beyond Burgers have been sold globally. The Beyond Burger is so authentic tasting it is positioned in the meat section of the grocery stores in the United States and abroad.
Infinite Foods will be initially launching The Beyond Burger in restaurants and foodservice outlets, adding to Beyond Meat’s current distribution in more than 12,000 restaurants including Carl’s Jr., TGI Fridays, BurgerFi, Bareburger and A&W Canada.