An inconvenient dilemma

Dr Fahim Chand | Monday October 2, 2023 06:00

Nature’s artistry continued as the sun, earth’s cosmic furnace, showered its radiant arrows upon the turquoise waters. Waves swayed in harmony, reflecting a mesmerising dance of kaleidoscopic light.

This visual spectacle was accompanied by an orchestra of sound. The crescendo of crashing waves orchestrated a soothing melody that transported the soul to tranquil nirvana. It begs the question: could science ever unveil the enchanting power of water over our very physiology? Enveloping this aqueous Eden stand 12 majestic peaks, extending both an alluring invitation and a formidable caution to potential intruders. It’s truly remarkable how the hand of the divine crafts such breathtaking marvels that leave us spellbound.

These wonders not only manifest in their physical glory but also in the ethereal ambiance they create. It’s in the crisp, fragrant air that doesn’t just embrace the skin but cradles the very essence of one’s soul. It orchestrates a profound metamorphosis, transporting weary souls from the chaos of the world into an ocean of tranquil harmony.

History’s hand had masterfully sculpted the colossal rocks, crafting a seamless path to the summit.

Nature’s own chisel had painstakingly etched indentations, now filled with the gentle embrace of sea water, forming rivulets that meandered across the rocky terrain. Upon reaching the pinnacle, I found myself once again awestruck by nature’s indescribable grandeur.

I sat down, entranced by the soothing rhythm of the waves, my psyche shedding the chaos of a frantic world. To my left, my wife, Shabana, and my younger son, Azeem, revelled in a miniature tidal pool. The pure sounds of their unbridled joy echoed loudly, painting happiness into every corner of this coastal paradise. I placed my carrier on the ground. Housed within were three white paper cups. They were a familiar white with a green logo emblazoned on the side. The Starbucks logo, an iconic siren, is a captivating fusion of myth and modernity.

She beckons like an age-old maritime enchantress. Her all-knowing gaze embodies the wisdom of the ages. Captivating symmetry, her timeless allure transcends cultures.

In this intricate blend of artistry and commerce, she symbolises not just coffee but also a global community – a modern-day emblematic voyage where caffeine and connection converge under her eternal, watchful eye. I beckoned for Shabana and Azeem to get their coffees, each cup personalised with names etched in bold black ink. Azeem, Shabana, and a curious ‘Mangy’.

An inquisitive pause might arise – who was this ‘Mangy’? A quick dive into history recalls Mangy as Tony Montana’s loyal friend in the iconic film Scarface. And indeed, you’d be correct. But in this instance, ‘Mangy’ affectionately referred to my dear friend, Han Laxman, now a resident of Bangalore. Han, my friend, your enduring nickname lives on, a testament to cherished memories and lasting friendship.

You’re always in our thoughts. Perched on a rocky vantage point, we soaked in the breathtaking Camp’s Bay panorama while savouring Starbucks’ finest Arabica brew. As we finished, an inconvenient dilemma arose – no trash cans in sight, forcing us to cradle the paper cups until a proper disposal was available. It made us ponder the environmental footprint of these disposable vessels and Starbucks’ role in shaping it. For generations, the emerald siren-emblazoned throwaway cups proudly declared, “I’m sipping from the world’s most renowned coffee brand.”

However, as the era of sustainability gains prominence, Starbucks itself may herald the demise of its disposable cup. By 2030, Starbucks aims to drastically reduce disposable cup usage, which contributes significantly to waste and greenhouse gas emissions.

In about two dozen pilot stores, disposable paper or plastic cups are already a thing of the past. Take the Starbucks at Arizona State University, for example, where patrons bring their own cups.

Those without receive reusable plastic alternatives that find a second life through convenient plastic bins around campus, neatly closing the recycling loop.

The winds of change are sweeping through Starbucks, promising a greener, more sustainable future for coffee enthusiasts worldwide. In the grand orchestra of commerce, large companies play a pivotal role as conductors of change.

Their responsibility isn’t just profit, but the harmonious integration of business and the environment. Preserving our fragile planet is an ethical imperative, but it’s also sound strategy. As stewards of resources, these giants wield the power to reshape industries and set eco-friendly precedents. Environmental consciousness isn’t a trend; it’s the only path forward in a world where consumers seek sustainability.

By embracing green practices, large corporations secure not just their future, but the planet’s, proving that responsible business isn’t just a choice; it’s the only way forward. A little message to Starbucks: Keep the coffee just the way it is, please.