Mother steers daughter's hair beauty business

Lesedi Mkhutshwa | Tuesday October 10, 2023 06:00

 

The venture, named after her daughter Anisha Galetlale, operates out of Minestone but manufactures its products in Matshelagabedi. Galetlale, serving as the Managing Director of Coco Nisha hair products, told Business Monitor that she has been at the helm of the enterprise while her daughter pursued studies overseas.

During Anisha's stint in China amid the lockdown, she initiated the business, harnessing the potency of mushroom and rose family extracts to craft hair products. The devoted mother highlighted that Anisha's inspiration behind establishing the company stems from her passion for natural hair development and the efficacy of incorporating organic elements.

She explained that the components in their products infuse organic nourishment, providing hair with smoothness and moisture while fortifying its strength. 'My daughter began learning more about how to take care of natural hair during lockdown. Her research was mainly concentrated on combining the rose family and mushroom extracts to develop hair care products,' explained Beatrice.

Anisha, a PhD student in international trading and finance, aspired to create hair products that are user-friendly and environmentally beneficial for all hair types. Beatrice proudly stated that the Coco Nisha hair shampoo and conditioner are naturally formulated with delightful scents yet remain reasonably priced. The company, kick-starting its operations in 2021, was self-funded through Anisha's earnings from a side shipping business.

Beatrice proudly mentioned that Coco Nisha hair products are (Botswana Bureau of Standards) BOBS-approved and are gaining traction in the local market. Their products are currently available in neighbourhood stores like Clicks, with the hospitality sector forming a significant portion of their clientele. Beatrice revealed that they produce 2,000 different items daily, packaged in various sizes from 50ml to 25 litres and giant tanks, catering to diverse customer needs. Looking to expand their reach, Beatrice shared that they are venturing into the Russian market.

'My other daughter studies medicine in Russia, so she has hired some Batswana young women from that side to distribute the products,' she explained. Their overarching goal, as Beatrice outlined, is to positively impact both locally and globally. While currently employing around 10 locals, they envision increasing this number as the business continues to grow.