Bantu Gold clothing line launches new merchandise
Nnasaretha Kgamanyane | Tuesday December 12, 2023 06:00
However, currently, Bantu Gold is only selling quality t-shirts. Director, Lekundo Simpenba, said a lot of hard work, sleepless nights, personal finances and serious prayers were behind their success. 'Right now I have mixed emotions.
I feel grateful to God and everyone who made this possible. At the same time, I understand that there is now a lot more work to do, as major retail is a whole different ball game. Working with JB is a blessing. We are blessed enough to learn from the retail giants as we push the Bantu Gold Brand.
The opportunity is priceless honestly. At Bantu Gold, we believe in the slogan ‘Botswana to the World’ and ‘This is AFRICA’. We have been deliberate in our positioning as a global brand. Working with a cemented retailer such as JB is the step in the right direction,' Simpemba noted.
Furthermore, he explained that from her personal experience with the JB team, he realised that they were thought leaders and innovative thinkers. He said that is what has kept them consistently at the top of the clothing retail game. He added that being the first major retailer to house a 100% Motswana brand was a testament to their willingness to think outside the box and contribute to the fashion industry on a deeper level. In terms of anything to do with the Bantu Gold brand, Simpemba pointed out it was a marathon not a sprint. He said everyday there was new technology that they could experiment with. He added that they were always looking to improve and will always put their quality over everything.
He also said they launched with a T-shirt range of five different styles. He added that each style symbolised a key element of the Bantu Gold brand. 'A crowd favourite so far is the Botswana to the World t-shirt, which symbolises our intention to put Botswana creativity on the world map. We intend on bringing more clothing items 100%. This is just the tip of the iceberg. Our day-one supporters know us for our Afro centric designs so expect to see more of that soon. I am overwhelmed by the support.
People have gotten dressed and left their houses solely to buy the brand in the store,' he said. “Furthermore, I am filled with gratitude. Ke a leboga. The launch itself was smooth. We have a wonderful team of individuals who got together to make it a success. It is a crazy feeling.
As a child, I remember buying Fubu shirts, Levi's jeans and Nike shoes from JB, now Bantu Gold is positioned right next to them. The competition is healthy and we are now able to learn first hand how these brands have been consistently successful,' he sasid excitedly. He urged the public to find the Bantu Gold collection at the following JB Stores: Railpark and Airport Junction in Gaborone, Galo Mall in Francistown, Old Lobatse Mall in Lobatse and Diphalane Mall in Palapye.