Len Bakeries; making sweet strides

Otlarongwa Kgweetsi | Tuesday January 16, 2024 06:00

 

One company that has become a prominent name in the industry is Len Bakeries, which specialises in baking scones, cupcakes, mapakiwa and manufacturing of butter creams.

Established in 2013, the business offers diverse products which include ice tea, customised cakes, cake premix, and various types of loaves, butter cream, and the famous morula biscuits.

In an interview with BusinessMonitor, bakery training manager, Boago Karema said their journey has been inspirational as they grew from a small bakery in Lobatse to becoming a household name, which supplies retailers across the country. “Our founder, Goitseone Lenyatso, had a vision when she started this journey. We have grown from just selling bread and scones, to offering diverse range of products catering for varying taste buds,” she told BusinessMonitor. “Len Bakeries also introduced four products from indigenous agricultural products which are lerotse loaf, morula biscuits, morula ice tea and morula loaf,” she added.

The company further specialises in the production of ice tea in various flavours’ such as ginger and cinnamon, while also is well known for customised cakes, which are crafted to suit any occasion and celebration. “One of our popular products is our butter cream, which is known for its smooth and creamy texture, perfect for decorating cakes and pasteries.

We have also partnered with Divine Morula company that ensures the use of high quality morula ingredients, adding a delightful flavour to our offerings,” Karema added.

By sourcing their ingredients from Divine Morula, Len Bakeries has gained a competitive edge in the market, attracting customers who appreciate the distinct taste and quality of their products. The company currently supplies different chain stores like Squaremart, Trans and Choppies with cakes.

Len Bakeries has successfully hosted two editions of Bakers Affair, which brings together bakers under one roof to network and learn from each other. In 2020, government banned the importation of baked goods, a move aimed at giving local bread and confectionary businesses an opportunity. The ban included all types of bread from pastries to cookies, muffins and others.