How Gabane Pottery is reviving ancient traditional patterns
Otlarongwa Kgweetsi | Tuesday February 27, 2024 06:00
The journey of the seasoned potter with over 32 years of experience in studio pottery, began when he was introduced to the art form by his teacher at secondary school. His passion for creating pottery pieces led him to train and work as a potter at the Mindolo Ecumenical Foundation in Kitwe, Zambia.
In 1993, Kabue and his family relocated to Botswana, where he took over the management of Pelegano Pottery. Facing closure due to lack of profit in 1999, Kabue acquired the business from German investors and rebranded it to Gabane Pottery. At Gabane Pottery, the focus shifted from decorative items to functional tableware such as mugs and plates, catering to a wider market.
The company also specialises in the production of pots, coffee mugs, and flower pots inspired by African designs and the landscape of Botswana. The pottery pieces are made from water, glaze and clay sourced from anthills in Gabane and at times they import the clay from South Africa, with a process that involves shaping, engraving, painting, and firing at high temperatures. Kabue says the businesses, which has five employees, including four women who assist in decorating the pottery pieces, has not had smooth sailing as it faced a number of hurdles on the way “The business has weathered challenges, including the impact of the COVID-19 pandemic, but continues to thrive with support from organisations like the Botswana Tourism Organisation,” he told MonitorBusiness. “Also at times when there are power cuts the business stalls and Gabane Pottery's merchandise is showcased in Botswana Crafts, airports and exhibitions.” According to Kabue, in order to sell his business to the world, they have attended a number of exhibitions like the Dubai Expo, Global Expo.
He added marketing has been easy for them as they feature a lot of television , radio and newspaper’s interviews. As Gabane Pottery's market is predominantly tourists, they also export their products to different countries like the U.S, United Kingdom, South Africa and Zimbabwe.
Although the company’s products are mainly bought by tourists, different companies especially government entities, lodges and individuals also buy from them. On top of producing high-quality pottery, Gabane Pottery is looking to offer tours of its workshop, pottery-making classes, and a gift shop for visitors to purchase unique souvenirs. ‘The business is committed to sustainability, using eco-friendly materials and techniques to reduce its environmental impact.’ Kabue added Gabane Pottery is not just a business, but a cultural heritage site that celebrates Botswana's rich traditions and craftsmanship. Visitors are invited to experience the magic of Gabane Pottery, where each piece tells a story and captures the essence of Botswana's artistic legacy.