Tru'DCreationz redefines fashion through sustainability, innovation
Otlarongwa Kgweetsi | Tuesday May 7, 2024 06:00
She told BusinessMonitor that what sets her business apart from the rest of other fashion brands is commitment to sustainability and zero-waste techniques in the design process. Bakwena also elaborated that they recycle and reuse fabric off-cuts to create beautiful garments that are not only aesthetically pleasing but also environmentally friendly. “My journey into the world of fashion started at a young age, inspired by my grandmother who taught me how to sew,” she explained. “Despite facing challenges like the impact of the COVID-19 pandemic, I persevered and started my own business, fuelled by my passion for creativity and innovation,” she added. According to the young entrepreneur, travelling, meeting new people and constantly learning, are essential tools for personal and professional growth.
She is, therefore, determined to become one of the most innovative designers in the fashion industry. Bakwena envisions herself expanding her enterprise beyond Botswana’ orders where she wants to showcase not only her designs but also those of other local designers. In the process, she hopes to create employment opportunities for thousands of Batswana and to inspire and support young aspiring designers by providing them with the skills they need to succeed in the industry. In addition to her business goals, the designer is committed to giving back to the community and raising awareness about social issues through seasonal fashion shows. These events will not only showcase the creativity and talent of local designers but also serve as a platform for social responsibility and community engagement. Looking back, business has not been a bed of roses as the journey faced several hurdles, which to her were surmountable. Despite facing challenges such as difficult customer’s payments and technical issues, Bakwena views these obstacles as opportunities for growth and learning.
She is grateful for the support she has received from her family and friends, who have helped fund her business and have been a source of encouragement throughout the journey. Bakwena also highlighted that she sees other clothing brands not as competitors, but as potential collaborators for growth and mutual success. She understands that the key to building a successful brand lies in providing impeccable customer service and tailoring her services to meet the needs of her clients. Tru'DCreationz was founded in 2019. The business focuses on creating garments for all occasions, ages, and genders, with a particular emphasis on serving clients in the corporate, weddings, and pageantry industries. “Tru'DCreationz is more than just a fashion brand, it is a reflection of my passion, creativity, and commitment to sustainability and innovation in the fashion industry,” explained Bakwena. The designer once had the privilege of designing clothes for Miss World Africa 2024, Lesego Chombo, Miss Teen International Botswana 2021 and models for Fashion Without Borders 2019, Fashion Without Borders 2021 and Tirisano Mmogo Fashion Show 2022.