Vivo Energy launches ‘Shell Win a Car’ campaign
Otlarongwa Kgweetsi | Wednesday October 2, 2024 10:46
Running from September 23, 2023, until December 15, 2024, the campaign is expected to thrill customers with opportunities to win on a weekly and monthly basis.
The promotion, now in its third edition, builds on the success of previous campaigns, where four customers walked away with cars and various other prizes were awarded.
This time, Vivo Energy Botswana has upped the ante by offering a grand total of three new cars over the campaign’s duration, alongside numerous other rewards. The grand monthly prizes include two VW Polo VIVO cars, to be given away in the first two months, and a Toyota Land Cruiser as the ultimate prize in the final month.
Officials said customers can enter the promotion by fuelling up at any Shell Filling Station with a minimum of P200. Once they have made a qualifying purchase, they need to fill out an entry form to be in for a chance to win. Throughout the campaign, 120 winners each week will receive P500 Sefalana grocery vouchers, while 24 others will win P2,500 in cash.
These weekly draws will continue for the duration of the 12-week campaign, and every month, finalists will be selected for the car draw. One winner will be selected through a thrilling key selection process, with the finalist unlocking the car and walking away with the prize.
Speaking at the competition’s launch last week, Gaamangwe Ramokgothwane, Vivo Energy Botswana’s marketing manager, expressed the company’s commitment to recognising and rewarding customer loyalty.
She emphasised that the campaign was designed to not only reward customers for choosing Shell’s high-quality products but also to strengthen their bond with the brand. The campaign aims to ensure that loyal customers across Botswana feel appreciated and valued.
The grand prize draws will take place monthly, with the final draw for the Toyota Land Cruiser scheduled for December. Vivo Energy Botswana looks forward to celebrating with customers across the country, with plans to hold events in various locations to mark the occasion.