Content creators plead for empowerment
Otlarongwa Kgweetsi | Sunday October 6, 2024 06:00
Both creators shared their journeys, highlighting the essential steps content creators need to follow to build sustainable careers on platforms such as YouTube and beyond. Wodemaya, one of Africa’s leading digital creators, stressed the importance of consistency and dedication. He emphasised that success in content creation does not happen overnight and urged creators to continue producing content even when the results may not be immediate. “You need to show up regularly and engage your audience,” Wodemaya said. He encouraged creators to take feedback from their audience seriously, learning from their mistakes to improve with each post or video. He also pointed out that creating content is about being visible and understanding the business. Furthermore, he stated that content creators should focus on monetising their platform and exploring ways to generate income through adverts, sponsorships and merchandise. However, he highlighted the need for more structured support, especially from governments. “Governments should get involved by offering support for monetisation and creating policies that allow content creators to grow,” Wodemaya stated.
He argued that with proper government backing, creators could turn their passion into long-term professions, thus contributing to the economy while also telling authentic African stories. He encouraged content creators to advocate for government support in terms of digital literacy, financial backing, and infrastructure to help them fully unlock the potential of platforms like YouTube. Wodemaya’s message was clear: Content creators in Botswana and across Africa should see themselves as entrepreneurs. He noted that with the right mindset, persistence, and a commitment to growth, local creators could thrive in the digital economy but they also need to push for external support to fully realise their potential. “You can be anything you put your mind to,” he added, encouraging creators to stop waiting for validation from external forces and instead focus on what they can control, creating meaningful content consistently. William Last KRM, Botswana’s social media sensation and comedian, echoed Wodemaya’s sentiments about perseverance and hard work. He shared his journey, describing the numerous challenges he faced in breaking into the industry. He spoke candidly about how he often felt overlooked, especially in the early stages of his career. However, he stressed that appreciating small milestones kept him going. “Appreciate every success, even the smallest achievements,” he said. He explained that celebrating even the smallest growth in subscribers, likes, or comments can be a strong source of motivation. He advised creators to stay true to themselves, emphasising that authenticity is key to building a loyal audience. “People connect with real, authentic content,” William Last KRM said.
He urged content creators not to imitate others but to trust their unique voice and style. “Your audience will appreciate you for being yourself, not for copying trends,” he added, encouraging creators to embrace their individuality as a strength rather than a weakness. William Last KRM also touched on the importance of evolving creatively. He advised creators to stay flexible and not be afraid of change, saying that success in the digital world often depends on being able to adapt quickly to new trends and audience preferences. “What worked yesterday might not work tomorrow,” he said, stressing the need for innovation and creativity in content creation. Both Wodemaya and William Last KRM agreed that treating content creation as a serious career, rather than a hobby, is essential for long-term success. They encouraged local creators to focus not just on producing content but also on building a strong brand and a business strategy around their digital presence. Both icons emphasised that while consistency and authenticity are key, creators must also explore monetisation options and look at their platforms as businesses, not just as creative outlets. Wodemaya’s call for government support resonated with the audience, many of whom expressed the need for infrastructure and resources to help them grow their platforms.
He stressed that with the right policies in place, such as funding programmes, access to training, and internet infrastructure development, governments could play a pivotal role in empowering the creative economy. He further highlighted that governments should recognise the digital content space as a viable industry and offer initiatives that support creators in generating income. Wodemaya and William Last KRM encouraged local content creators to stay focused, remain patient, and continually strive for growth. The consensus is clear, content creation holds vast potential, but it requires dedication, innovation, and support from both the individual and external systems to unlock its full value.