Singita enters Delta high-end tourism
Mbongeni Mguni | Wednesday December 18, 2024 09:48
The Delta is the country’s most prized tourism destination, with nights fetching in the thousands of US dollars, and the clients who fly in from across the world have to book well in advance to experience the World Heritage Site.
Singita, a 31-year-old group, operates luxury private lodges in South Africa, Rwanda, Tanzania, and Zimbabwe.
“As our presence in Africa gradually and naturally grows, we are privileged to be expanding into Botswana’s Okavango Delta. “Our new lodge, Singita Elela, opening in 2026, will embody the Delta’s fluidity in all ways. “Adapting as nature itself does, we are moving our design and guest experience forward in honour of this new region and its ever-evolving landscape,” Singita official said in a statement.
They said the group intends to build on the aesthetics of the Delta in the design of the lodge as well as activities.
“A year-round lodge, Elela will personify immersion. “Elela will celebrate the Delta’s essence of eternal cycles and continuity. “A new lodge concept will echo this with an ease embedded into the design and experience it offers, which will place the spirit of this wonder-filled oasis at its centre,” the officials said.
Singita's existing 19 lodges and, camps feature limited guest numbers, complete privacy and “intuitive hospitality” in some of Africa’s most sought-after wilderness locations.
In Botswana, the South African group, will be entering a market dominated by major players who are well-established in the Delta. The dominant players in the Delta offer some of the world’s highest standards of design, service, and activity packages, which has helped the World Heritage Site become a sought-after international location.