Pauchoco Designs opts to be unique
Oleosi Kgosi | Tuesday July 25, 2017 15:30
Speaking to Showbiz, Phillips said that Pauchoco Designs is a T-shirt brand that uses hand drawn artwork to produce graphical output for T-shirt print outs. The brand offers a variety of styles and designs to reach out to the general public’s desires inspired by trending issues to fictional character spins.
“We are all about art, we promote and support artists because we occasionally buy pieces of art from young artists to transform and recreate it with the Pauchoco style. Our work screams out and is definitely different from most available labels,” she said.
She added that Pauchoco was established in 2012 when she first sketched her range and they began printing T-Shirts in 2015. Phillips highlighted that she decided to establish a brand that took raw artwork and graphically transformed and focused on different expressions of individuals.
“Personally I just wanted artwork to be on my T-shirts and I used to draw on my clothes from as far back as primary school. It has always been a goal for me to achieve having a T-shirt brand,” she said. Phillips added that unlike Pauchoco, other local brands seldom start off from pen and paper sketching and they are more into graphical and textual based designs.
The creative artist said that Pauchoco is her designer alias, a nickname that people know her by as an artist so she based the brand name on it. Pauchoco offers ranges of patriotic as well as religious T-shirts. “I had stalls at the Farmers Market where we first started out at Bull ’n’ Bush.
We eventually progressed to Chillstep Sundays which has truly been a blessing to our movement,” she said. She added that she had regular showcasing at Beef Street dance tournaments where they are always proud to reward dancers with T-shirts upon winning as a way of showing endless support to the dance industry.
Phillips highlighted that the support she is getting from people concerning the brand is phenomenal and they have a large following from the dance, modelling and photography communities as well as supporters from the social media platforms.
Phillips said that her future plan for Pauchoco is to carry on expanding on their ranges, to diversify into other products apart from T-shirts and ideally one day own a store that will display the products.