Chirara launches book on entrepreneurship

Onalenna Kelebeile
Staff Writer | Monday July 22, 2013 00:00

The book, which was printed in the United States of America (US), is already on sale. He says that with the current global economic crunch high job losses and inelastic job creation, many people face a bleak future. Chirara, however, says that entrepreneurship is not the panacea to economic woes but to help bring some degree of financial freedom.

He says he has observed that some people have a misconception that business is meant for a certain minority.'Not that we anticipate problems, but just imagine yourself without a job. Do you see yourself able to survive another day? That is where entrepreneurship comes in,' he says in his book.  During an interview, Chirara says by publishing the book he wanted to simplify tips of entrepreneurship to ordinary people. Entrepreneurship is the way to go because graduates who cannot find jobs should not just sit. He said the book is also necessary for the working class to instil some financial discipline because the majority of workers cannot survive more than two months after losing jobs and many workers fail to accumulate enough capital to sustain them upon retirement.

'I wanted to bring these things out to make people awake to the fact that they can make more with the little they have.  Chirara explains that being an entrepreneur does not necessarily mean making lots of money and becoming a millionaire overnight, but it can simply be a source of extra income that takes one an extra mile.'Africa has been a victim of colonisation and the colonial type of education was to train an employee and not an employer.

 What our parents taught us while we grew up, and what most of us still convey to our children is that they should study hard and pass so that at some point in life they get high ranking and well-paying jobs,' he said. He stresses in his book that this does not encourage creativity. He notes that compared to Africans, Asians encourage their kids to go to their shops after school to assist thus exposing them to the business world at an early age and developing an employer mentality in them.  'As such when they grow up they do not see themselves as potential employees but employers,' he argues.  He goes on to explain that venturing into business has its own challenges and interpreted the start as a leap of faith. He states that people's worst enemy is their minds as they first view things in the negative. 

'The first thing that people think before doing business is what if it does not work without considering what if it works. Fear is like a dark room where negatives are produced,' he states.