The Olympics-styled competition, which is supported by the Botswana National Sports Council (BNSC), is set to become Botswana's biggest multisport festival for businesses, and bring athletics mirroring the success of the Dubai Corporate Games.
The event promises an unforgettable celebration of corporate multisport, with over 10 sports and challenges open to all, regardless of age, fitness level, gender, or organisation size.
Scheduled to take place later in 2023, the event is expected to attract over 1,000 professionals and executives from around the country, promoting healthy living, physical activity, and raising awareness about Non-Communicable Diseases in Botswana. The Olympiad could help to raise the profile of athletics and make it more popular among the public.
This increased visibility could, in turn, encourage more young people to take up athletics and inspire them to pursue professional careers in the field. Organisations and athletes of all types, sizes and ability will compete in a variety of sports activities. By bringing the private sector, sports industry and government together, sports in Botswana has a potential to play a significant role in the livelihood of Batswana and in the fight against Non-Communicable Diseases.
Moreover, the event has the potential to be a springboard for corporates to get more involved in professional athletics in Botswana. By sponsoring athletes, companies cannot only support local talent but also enhance their brand recognition, respect, and appeal.
The increased exposure and positive association with professional athletics can also help companies to build their reputation as socially responsible and community-minded organisations. The event will provide a unique opportunity for companies to invest in morale, team spirit, and business fitness while building employee confidence and loyalty. Companies can enhance their brand recognition, respect, and appeal by participating in the event, which offers a frontline place in a national and global sports setting.
The benefits of participating in the Inter Company Olympiads are numerous. Companies can reach new clients, new business, and new customers through sport while enhancing their awareness, product, service, or presence in the community. It also provides a platform to develop contacts with leaders and representatives of national and multinational businesses.
Companies can hold their conference or company meeting in the host city and cheer their team on to success. In addition, the Inter Company Olympiads promote fitness and well-being in the workplace, with a focus on creating an active and energetic workforce. People work best when they are fit, healthy, and motivated, and nothing achieves this better than the action of sport when the team plays together, parties together, and wins together.
With the world moving towards greater fitness, health, and well-being in the workplace, the Inter Company Olympiads provide the opportunity for everyone to be part of this worldwide movement. Companies can bring their organisations into these fun-filled, highly active, and successful projects and be part of the worldwide movement to greater fitness, health, and well-being in the workplace. Be a part of this exciting event and join the world's largest multisport festival for businesses.
