Business Botswana launches new corporate identity
Tuesday, July 12, 2016
Giving remarks at the Business Botswana corporate identity launch in Gaborone last week, Bayport executive chairperson, Father Maphongo said branding is one of the most important aspects of any large or small business or organisation.
“Your brand is your promise to your customer and it tells the customer what to expect from your products or services. Your brand differentiates your offering from your competitors,” he said.
While the political shift brings hope for change, it also places immense pressure on the new administration to deliver on its election promises in the face of serious economic challenges.On another level, newly appointed Finance Minister Ndaba Gaolathe’s grim assessment of the country’s finances adds urgency to the moment. The budget deficit, expected to be P8.7 billion, is now anticipated to be even higher due to underperforming diamond...