Business Botswana launches new corporate identity

Officials unveiling the new business Botswana Brand PIC: MORERI SEJAKGOMO
Officials unveiling the new business Botswana Brand PIC: MORERI SEJAKGOMO

While a new corporate identity can do wonders for any organisation’s image, if not done properly it can be detrimental to the business, an executive has said.

Giving remarks at the Business Botswana corporate identity launch in Gaborone last week, Bayport executive chairperson, Father Maphongo said branding is one of the most important aspects of any large or small business or organisation.

“Your brand is your promise to your customer and it tells the customer what to expect from your products or services. Your brand differentiates your offering from your competitors,” he said.

Editor's Comment
Botswana at a critical juncture

While the political shift brings hope for change, it also places immense pressure on the new administration to deliver on its election promises in the face of serious economic challenges.On another level, newly appointed Finance Minister Ndaba Gaolathe’s grim assessment of the country’s finances adds urgency to the moment. The budget deficit, expected to be P8.7 billion, is now anticipated to be even higher due to underperforming diamond...

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