Business Botswana launches new corporate identity

Officials unveiling the new business Botswana Brand PIC: MORERI SEJAKGOMO
Officials unveiling the new business Botswana Brand PIC: MORERI SEJAKGOMO

While a new corporate identity can do wonders for any organisation’s image, if not done properly it can be detrimental to the business, an executive has said.

Giving remarks at the Business Botswana corporate identity launch in Gaborone last week, Bayport executive chairperson, Father Maphongo said branding is one of the most important aspects of any large or small business or organisation.

“Your brand is your promise to your customer and it tells the customer what to expect from your products or services. Your brand differentiates your offering from your competitors,” he said.

Editor's Comment
UDC should deliver on promises

President Duma Boko and his government must now hit the ground running to deliver on their promises and meet the high expectations of Batswana. The UDC has pledged to foster a deliberative democracy, where open dialogue and continuous conversations are encouraged. This approach will allow different viewpoints to be heard and strengthen the ideas that shape our nation. The introduction of the long-awaited Freedom of Information Act (FOIA) is a...

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