Chobe's Deferral Policy Bears Fruit

COVID-19 has negatively impacted tourism industry PIC: THALEFANG CHARLES
COVID-19 has negatively impacted tourism industry PIC: THALEFANG CHARLES

Hospitality and tourism giant, Chobe Holdings’ marketing strategy of ‘don’t cancel, but defer policy’ has successfully been pushed as the company continues to hold advance travel receipt to the value of about P34 million at the financial year end.

Equally, the move also promoted domestic travel as a number of locals toured the country at reasonable cost.

“This initiative did however give our own citizens an opportunity to enjoy Botswana’s wildlife and landscapes at a more affordable price, from a group perspective,” Chobe chief executive officer, Jonathan Gibson said in his commentary on the group’s financial results for the year ended February 2021. “… it ensured that our properties were brought back to standard, and most importantly, it also allowed for the remobilisation of a number of staff at full salaries.”

Editor's Comment
Let us all go to vote

Figures released by the country’s electoral management body have shown that a total of 1, 037, 684 people have registered to vote.However, eligible voters could be discouraged by events leading to the voting day like poor execution of advance voting amid talks that the elections could be unfair.There have also been threats by certain opposition politicians that shall the elections not be free and fair, they will halt them.Despite these...

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