Home brews eat into Chibuku's market share

The curious trend is contained in directors' comments as well as figures published recently as part of Sechaba Brewery Holdings 2013 Annual Report, containing commentary on the financial year ended 31 March 2013. The listed group holds controlling equity in both Kgalagadi Breweries (KBL) and Botswana Breweries Limited (BBL), the latter being the producer of the Chibuku opaque beer.

According to the directors, last July's traditional beer regulations banning residential sales of Chibuku and the resultant failure in the distribution line, resulted in both the former "retailers" and their customers drifting to home-brews.