Media is crucial to national branding

South Africa's International Marketing Council's head of communication Tyrone Seale says the media plays a critical role in building the brand of a nation.

Seale was speaking at a (BEDIA) workshop at the Gaborone Sun this week where he was invited to share the South African experience on the role of the media in branding.

"Opportunity and Tranquility Beckon" is the stripe line on the branding logo.

Editor's Comment
Let us all go to vote

Figures released by the country’s electoral management body have shown that a total of 1, 037, 684 people have registered to vote.However, eligible voters could be discouraged by events leading to the voting day like poor execution of advance voting amid talks that the elections could be unfair.There have also been threats by certain opposition politicians that shall the elections not be free and fair, they will halt them.Despite these...

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