Before they departed, the couple imparted invaluable knowledge to the local community, teaching 60 people from Oodi and its surrounding areas the art of spinning, dyeing and weaving.
According to a spokesperson, the Swedes’ primary objective in starting the project in 1973 was to instill confidence in the local people and help them believe in their ability to manage themselves while making a living.
Batshedi Mothosele, one of the workers at Oodi Weavers, explains that products they create such as wall hangings, cushion covers, and bedspreads, are not only beautifully crafted but also tell a story of village life and traditions. She said the intricate designs and vibrant colours used in the weavings reflect the rich cultural heritage of the local community and serve as a reminder of the importance of preserving and celebrating traditional craftsmanship. “In a world dominated by mass-produced goods, the hand-woven products of Oodi Weavers stand out as unique pieces of art that carry with them a sense of history and cultural identity.
“This hands-on approach not only allows us to have control over the quality of our products but also adds value to the local economy,” says Mothosele who hails from nearby Matebeleng. She added that Oodi Weavers use imported unprocessed wool from South Africa and Port Elizabeth and then process it “ourselves to create products such as tapestries, table cloths, and cushion covers”. Mothosele revealed that the project was capitalised through a loan Gowenius took from the Village Development Committee and later on before going back he repaid using proceeds from their sales.
As things stand, Oodi Weavers has become a symbol of empowerment and resilience in the face of adversity. The project is empowering the community through skills training and economic opportunities, and has not only uplifted the lives of its members but also contributed to the preservation of traditional weaving techniques and cultural heritage. Mothosele highlighted that the impact of Oodi Weavers goes beyond economic empowerment; it has also created a sense of community and pride amongst its members. By working together towards a common goal, they have formed strong bonds with each other and with the larger community. “This sense of solidarity has not only boosted morale within the group but has also fostered a spirit of collaboration and support that extends beyond the workshop.
“The weavers at Oodi are not just colleagues, they are a family united by a shared passion for their craft and a commitment to uplifting their community,” she added. Oodi Weavers’ clientele is varied from tourists coming from the United States and other foreign and different organisations there. Locally, the project’s customers include Bank of Botswana and Thapong Arts. Through the vision and dedication of its founders, the Gowenius, and the hard work of its members, the project has not only preserved traditional weaving techniques but has also empowered local residents to take control of their own livelihoods. On the other hand, the success of Oodi Weavers is a shining example of how art and craftsmanship can be used to create economic opportunities, foster community pride and preserve cultural heritage.
