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Pule Funeral on 'Road to 2026'

Thabo Majola PIC: KENNEDY RAMOKONE
Thabo Majola PIC: KENNEDY RAMOKONE

Pule Funeral Group is on a transformation journey through its new ‘Road to 2026’ which is a four-year strategy that envisages the group as the most preferred funeral and burial partner of choice in the country.

Addressing the media recently, Thabo Majola, the group executive chair, expressed gratitude to the liquidator for believing in the group and putting in the hard work to stabilise it during a tough time.

“The liquidator made an important decision about three years ago by saving the company when it was on the verge of closing down. As the liquidator, he could have taken a decision to wind off the company and sell off the assets one by one. Fortunately, he decided to preserve the livelihoods of those who were and are employed by the company,” he said.

The group, under new management, has made partnerships with NTT Nissan which has seen the group adding a Nissan fleet to the business. The company also partnered with Hollard Insurance and introduced Pule Insurance.

Majola said the group has plans to list on the Botswana Stock Exchange (BSE) when the company turns 50 in 2026. He said listing on the exchange will give Batswana an opportunity to buy shares and give the company more access to funds that can help in assisting the company’s expansion plans.

“As part of Road to 2026, we would like to work very hard to improve the company so that we can list on the BSE when the company turns 50 years. This would mean that metshelo, burial societies, institutional investors, and broad-based organisations will have an opportunity to buy shares and benefit from the value that is created by the ecosystem,” he said.

Pule Funeral Group (Pty) is a 100% citizen-owned company that has three subsidiaries which complement each other. The subsidiaries are Pule Funeral Services, Pule Coffin Manufacturers, and Pule Insurance.

“There are currently five different types of coffins that we produce from our plant in Boatle. We have domes, flat lids, open faces, and even half-open coffins that our clients can choose from. The type of coffin our client wants will be determined by the package that they subscribe for. Our latest innovation is customised coffins – through our plant at Boatle, we can produce a customised coffin with the deceased’s names or initials, a picture, or event print fabric like leteisi. We can also customise children’s coffins upon request into characters such as Spiderman,” Majola said.

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