SMES Embrace Social Media To Market Products

The social media has become a blessing for many small and medium-sized businesses in the country that have limited resources. Most of these businesses have enthusiastically adopted free social networks such as Facebook, Twitter, Instagram, Pinterest and YouTube for marketing, publicity, customer relations and market research purposes.

Marketing experts ascertain that social networks are a cost-effective way to get one’s brand in front of fans and prospective customers. They accede that it does not cost anything to tweet a message, pin a product photo to Pinterest, or promote a discount on Facebook.

Danish Pharatlhatlhe of Exotic Towels said they sell towels at Tlokweng through Facebook and Twitter.

Editor's Comment
Botswana at a critical juncture

While the political shift brings hope for change, it also places immense pressure on the new administration to deliver on its election promises in the face of serious economic challenges.On another level, newly appointed Finance Minister Ndaba Gaolathe’s grim assessment of the country’s finances adds urgency to the moment. The budget deficit, expected to be P8.7 billion, is now anticipated to be even higher due to underperforming diamond...

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