SMES Embrace Social Media To Market Products

The social media has become a blessing for many small and medium-sized businesses in the country that have limited resources. Most of these businesses have enthusiastically adopted free social networks such as Facebook, Twitter, Instagram, Pinterest and YouTube for marketing, publicity, customer relations and market research purposes.

Marketing experts ascertain that social networks are a cost-effective way to get one’s brand in front of fans and prospective customers. They accede that it does not cost anything to tweet a message, pin a product photo to Pinterest, or promote a discount on Facebook.

Danish Pharatlhatlhe of Exotic Towels said they sell towels at Tlokweng through Facebook and Twitter.

Editor's Comment
UDC should deliver on promises

President Duma Boko and his government must now hit the ground running to deliver on their promises and meet the high expectations of Batswana. The UDC has pledged to foster a deliberative democracy, where open dialogue and continuous conversations are encouraged. This approach will allow different viewpoints to be heard and strengthen the ideas that shape our nation. The introduction of the long-awaited Freedom of Information Act (FOIA) is a...

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