"As women, we have a responsibility to uplift and empower one another," she said. One way women can support each other, Masisi said, is to share information about the programme with others who may not yet be aware of its benefits. "By spreading the word about AWOME, we can ensure that more women have access to the resources and support they need to thrive as entrepreneurs," she added.
The First Lady also praised the programme for being a game changer for women entrepreneurs across Botswana, South Africa and Namibia. She said the success of AWOME is a testament to the impact that targeted programmes focused on women's empowerment can have on communities and economies.
"By providing women with the tools, resources, and the support they need to succeed in business, AWOME is not only transforming individual lives but also contributing to the overall growth and development of the region," she observed. Masisi reiterated the importance of the programme in shaping a brighter future for women in the region.
"The impact of AWOME goes beyond individual businesses - it has the power to transform communities and drive economic growth. I encourage all women to take advantage of the opportunities and support available through AWOME, and to share this valuable resource with others. "Together, we can build a more inclusive and prosperous future for all women in our region," the First Lady noted. UN Women representative for South Africa, Aleta Miller, echoed the sentiment of the First Lady, emphasising the significant impact that the programme has had on women entrepreneurs. "AWOME is building a legacy for women across Botswana, South Africa, and Namibia," she said.
"The support from these three countries has been integral to the success of the programme, and we have been able to reach and assist over 2, 500 women entrepreneurs." Miller also expressed gratitude towards De Beers for their ongoing support towards AWOME. "De Beers has been a strong supporter of this programme since its inception, ensuring that no woman is left behind. Their commitment to gender equality serves as a model for other private sector companies to invest in tangible initiatives that empower women," she noted.
Meanwhile, Masisi said as the programme enters its third phase, the continued support of governments, organisations, and private sector partners will be essential in ensuring the continued success of AWOME. "The dedication and commitment of supporters like De Beers and the UN, would be crucial in driving forward the mission of AWOME and creating lasting change for women entrepreneurs across Botswana, South Africa, and Namibia," she added. AWOME was launched in 2017 by De Beers in partnership with UN Women and local government, with the aim to support women micro-entrepreneurs build their businesses, create more jobs and generate a more secure income.
