The psychology of groups

Despite them owning and controlling and the technology underpinning it, they can’t accurately predict what direction Facebook will take next. That’s because all they produce is the vehicle, it’s Facebook users like you and me who drive it.

On a very small scale that’s the case with the Consumer Watchdog Facebook group. Even though I’m one of the moderators of the group, we have no control over what’s posted. Yes, we can remove posts (and we frequently do) that are irrelevant, advertising a product or just hateful, but the direction the conversations go is entirely up to the members of the group, not us.