Use Of Social Media As A Marketing Tool

Last week social media was very busy, thanks to a Facebook post by a local journalist who promised readers dirt on opposition leaders. The post by the journalist read: “For the longest time we have exposed the BDP and its leaders.

We are now going to expose opposition leaders. Batswana are going to be shocked and disappointed. I want to weep for my people. I want to weep for my country. Perhaps I should add to answer those who question the timing: For the longest time sources have been forthcoming with BDP rot. Now sources are coming out with opposition rot. We rely on sources and their timing”.

The statement received many likes, shares, and started an interesting and eye opening debate. Some felt the journalist was in the wrong, while others did not see anything wrong with the post. In short those who felt that the journalist was wrong, basically, said it was unethical for him to share the post, and viewed his post as a threat, while those who did not find anything wrong with the post, felt it was a promise.

Editor's Comment
Be careful on the road this festive season

Over the past weekend in Greater Gaborone, four people tragically lost their lives in separate accidents, a stark reminder of how vulnerable we are on the roads, especially during this busy time of year.The accidents, which claimed the lives of three pedestrians and one driver, paint a grim picture of the dangers faced by everyone on the road, not just motorists but also pedestrians. In one case, a young man was fatally struck by a truck whilst...

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