How Orange took the market lead
Friday, September 20, 2024 | 40 Views |
Mmegi: Orange Botswana’s rise to market leadership, now holding a 43% market share, is a landmark achievement. Take us through the path of how you got there and what it took?
Maïga: The strategy is built with our staff and the starting point was ‘what would make you proud of working here?’ One of the key things that came up was that the network quality should be good so that we are not ashamed to be working for Orange, that we really improve all issues relating to customer service and that we should set standards that go above and beyond in all services.
The Francistown Umbrella Informal Sector chairperson, David Mbulawa, has highlighted this growing concern, revealing that many local traders are using their licences to facilitate the entry of foreign goods into the market at a fee.Fronting undermines the very fabric of our local economy. It allows foreign traders to exploit the system designed to benefit Batswana, using local licences to cross borders and sell goods at prices intended for local...