BNOC's Tokyo 2020 SMS campaign targets P2.5m
Tuesday, April 09, 2019
A member of the marketing and communications committee, Billy Sekgororoane said the aim is to make sure that the Tokyo 2020 team is adequately prepared.
“There are a lot of challenges in fund raising. We know the traditional way by writing letters, which takes time. At first we wanted to go with the 'SMS and win' campaign, but that did not work because we needed to be licenced,” he said.
While the political shift brings hope for change, it also places immense pressure on the new administration to deliver on its election promises in the face of serious economic challenges.On another level, newly appointed Finance Minister Ndaba Gaolathe’s grim assessment of the country’s finances adds urgency to the moment. The budget deficit, expected to be P8.7 billion, is now anticipated to be even higher due to underperforming diamond...