The music and device store has advised that it will close its doors at the end of May. The owner, retail group Clicks Group said Musica was unable to keep up with the rise of digital streaming and online entertainment.
Clicks announced that they decided to close Musica due to the shift to digital consumption of music, movies and games, worsened by the COVID-19 pandemic. “The inevitable demise of the brand has been accelerated by the COVID-19 pandemic, which resulted in a rapid decline in foot traffic in destination malls where Musica stores are typically located,” Clicks Group revealed in a statement. The Group added that Musica has been operating in a declining market for several years owing to the structural shift globally to the digital consumption of music, movies and games from the traditional physical format. Consequently, Musica is selling its stock at large discounts in preparation to shut doors permanently at the end of May. On their Facebook page, Musica posted a web link to their closing down sale. Some large swathes of Musica’s DVD and CDs collections are currently selling for P20 until March 3, 2020. In South Afric,a Musica has already closed some of its stores since the start of the 2021 financial year and is now trading from remaining outlets.
