According to a statement from BOFINET, Mangomolo’s end-to-end OTT video management platform will enable MYSC to deliver its NOW! Online Channel across multiple devices with an optimised viewer experience.
OTT) (also known as streaming platform) is a media service offered directly to viewers via the Internet.
NOW! is a youth-focused channel established by the MYSC to promote and showcase local talent in the areas of youth, gender, sport, and culture development. It is also focused on supporting the growth of the Botswana film and television industry.
NOW!’s OTT video service will support the MYSC in rolling out a variety of content to users, including docu-series, music shows, entertainment, and children’s programmes.
NOW! enables viewers across Botswana to enjoy linear and on-demand content anytime, anywhere. Viewers will receive personalised recommendations making it easy to access the content they want while sharing their favourite content with their friends via social media platforms like WhatsApp, X, and Facebook. The project was developed and delivered in collaboration with local partner, Plastique, as well as regional partner Broadsmart [2], who acted as the project management lead. “The rapid growth of smart devices across Africa is creating opportunities for broadcasters to deliver their content wherever their viewers want to consume it.
Our work with NOW! is enabling more viewers across Botswana to access local video content and benefit from flexible and personalised experiences," Wissam Sabbagh, the founder and CEO at Mangomolo said. "We’re making it as simple as possible to consume content and grow audiences. With NOW! we’re matching world-leading OTT video solutions with local content to create innovative viewing experiences," said Sabbagh. UPICtv manager, Ramphal Kgabanyane said working on the NOW! platform together with Plastique, Mangomolo and Broadsmart has been a game-changing initiative for local streaming in Botswana.
"The team quickly understood our objectives and has been our guide on our digital journey.
They made it simple and efficient to develop and deploy new services that are easy to manage in the back end and simple for viewers to navigate on the front end. Mangomolo delivers comprehensive solutions with true end-to-end support. Ultimately, this will benefit viewers and the TV and film industry of Botswana. NOW! gives our creative community a way to reach the largest possible audience across the country,” Kgabanyane said. Mangomolo is providing an end-to-end automated modular service that can adapt to NOW!’s new requirements and boost operational efficiency. The comprehensive suite of monetisation options and automation capabilities empowers partners to maximise their digital reach across all devices from a singular platform.
