Masisi, who was speaking during an interaction session with Botswana's creative industry on Wednesday morning, said the council was set up to enable the commercialisation of the creative sector but has stood in the way of progress. The event aimed to foster dialogue and collaboration amongst artists, designers and other creatives, highlighting the government's support for the creative sector and exploring opportunities for innovation and growth.
Although the president said he has seen a bit of progress in the sector since his last meeting with the local creatives, he, however, added that there was a lot to be done.
"The National Arts Council of Botswana is there to assist local creatives grow. However, I had to reprimand the council because many things were not done well. These things denied the creative industry to thrive," Masisi said.
The NACB has seemingly struggled to get up to speed following its establishment, with its issues attracting the attention of the president who promised to pay particular attention to the organisation to ensure that it fulfils its mandate.
Nonetheless, the President challenged the creatives to work hard on their crafts and brands and stop complaining about how the government is not helping them.
Speakers at the event also called on creatives to support each other to grow the industry. Artist, Bofelo Kgaodi said it was important for the creative industry to come together as one and grow each other’s talent. He gave an example of many local artists who wear international labels whilst there are beautiful, quality clothes made by local fashion designers.
“I do not want to give an example of how Nigerians are passionate about their clothes. We see big artists like Davido wearing Nigerian attire all the time. When you try to wear leteise (German Print) they will say you are abused. So what I am trying to say is that you cannot be one-sided. Let us not make things about ourselves, let us not be personal about things,” Kgaodi said. He said the whole sector should reap from the value chain benefits if there is solidarity. Giving an overview on fostering dialogue between government and the creative arts industry, Zenzele Hirschfeld thanked President Masisi for his unwavering commitment to fostering dialogue between the government and the creative industry. “Dialogue is the bridge that connects ideas with action, creativity with policy, and aspirations with reality. In the heart of Botswana’s artistic community, there is a rhythm, a pulse that beats with innovation and imagination. Our creatives paint stories with colours, weave narratives with words, and bring to life the very essence of who we are as a nation. Yet, for this creative heartbeat to resonate across the entire country, it needs to be heard, understood, and supported by those who shape our nation’s future,” she said.
Hirschfeld also stated that when the government and the creative industry engage in meaningful dialogue, it could help shape meaningful policies for the sector. She also highlighted that economic strategies were informed by the unique perspectives of those who saw the world differently. She added that their cultural identity was not just preserved but celebrated, evolving with the times while staying true to its roots. She emphasised that the dialogue was collaboration, a partnership where both parties brought their strengths to the table.
“Together, we can craft a Botswana that not only thrives economically but also shines culturally, a nation where creativity is seen not as an accessory but as a driving force for development. The challenges we face are not insurmountable, but they require a renewed commitment from all stakeholders like the government, private sector, and the creative community itself,” she said.
