The expo was graced by esteemed guests such as Miss World Africa 2024 Lesego Chombo, Miss World South Africa & Carol Bouwer.
The expo aimed at celebrating the beauty industry in Botswana and to promote diversity and talent within the sector.
In his opening remarks, Ben Raletsatsi, Miss Botswana chief executive officer (CEO), he explained that the purpose of the expo is to get all the people in the beauty industry, including those who produce beauty products to be under one roof and celebrate their industry. He added that the beauty industry is a $7 billion industry and Botswana ought to benefit from it. The event featured a range of businesses, including Lefhkara dental spa, Urban Soul, Medi Glow aesthetics, Donkey beauty products, and Bare Beauty from Cape Town.
These businesses displayed their products and services, engaging in panel discussions that delved into the intricacies of the beauty industry. The expo provided a platform for these businesses to connect with consumers and professionals in the industry, fostering collaboration and growth. One of the highlights of the expo was the Top Model competition, which saw Sebaga Manyapetsa, Anicia Gaothuse, and Halle Hirschfeld emerge as the top three finalists. The competition showcased the talent and diversity within the beauty industry, highlighting the unique qualities of each participant. In addition to promoting inner beauty standards, the expo also focused on sustainable and ethical beauty practices. Eco-friendly products, cruelty-free and vegan options, and workshops on green beauty habits were featured at the event.
The goal was to educate consumers and professionals on sustainable production methods and promote a more inclusive and diverse beauty industry.
The long-term vision of the expo is to create a more inclusive and sustainable future for the beauty industry through collaborations with various stakeholders. By promoting sustainability, educating consumers and professionals, and fostering inclusion and diversity, the expo aims to inspire confidence, empower personal growth, and encourage self-improvement.
The Expo encouraged attendees to embrace their uniqueness, practice self-love, and promote sustainability in the beauty industry. With a focus on mindset change and inner beauty standards, the expo set a new standard for beauty events and paved the way for a more inclusive and diverse future. By bringing together businesses, professionals, and consumers, the expo promoted collaboration, growth, and inclusivity within the sector. The event served as a platform for showcasing the beauty industry in Botswana and highlighting the unique talents and offerings of local businesses.
