SA court local tourists

In a two-day activation, SAT tasked five different local travel agencies to help their mission as Batswana continue to visit the neighbouring country in large numbers. The travel agencies included Easy Escape Travel and Tours, Lets Just Travel, Intercape, Reeca Travel and AT &T Monnakgotla Tours.

According to the project mandate, SAT is looking to improve portfolio, awareness, brand positivity and consideration of South Africa as a leisure destination. Specific to Botswana, the organisation aims to inspire travelers by showcasing new, fun and varied experiences in South Africa to encourage them to travel more frequently.