SOTS returns after a year break :: Mmegi Online

Premium cultural spectacle Son of The Soil (SOTS) is back this year at Serokolwane Lawns on March 2 after a year break. After so much backlash and feedback in the past events, the organisers Bana Ba Mmala have announced that they have now outsourced the hosting of this year’s showpiece to Freshbrands, who will do the organising.

Bana Ba Mmala chairperson, Pontsho Pusoetsile admitted to the media this week that following the feedback they received, they were not sure if they had the right skill set to push the event to greater heights.

“We felt that we need to invite a partner to work with us. We want them to take us to the global stage, therefore we are going to aggressively market the event both locally and internationally,” he said. Pusoetsile said they would structure the event so that it can continue to grow. He said SOTS is the only participatory event that they know. “In 2017, we introduced the kgotla system as a way of pushing people to continue participating,” he said.

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