The festival will be held on April 1 at the National Stadium in Gaborone.
The event is conceptualised by celebrated Kwasa Kwasa artist, Frank ‘Franco’ Lesokwane and is meant to celebrate his musical journey, which spans over two decades.
When giving the event’s corporate strategy brief during a press conference Tuesday, the festival’s marketing manager, Letsweletse Moshabi said it is very costly to put together a show of such magnitude.
He said they need over P1.5m to cover costs for this festival. He said after hosting a successful first edition and the stakes high for the second one, they need partnerships in various areas in order to pull it through. Moshabi said there are various costs associated with the festival such as paying service providers and artists.
With its status, he said there are several benefits for those that will associate with the festival. He stated that the festival offers partnership opportunities in the areas such as legal, security, transport, décor, insurance, branding, media, artists’ fees, venue, medical services, wardrobe for the main act, tickets, advertising, marketing and activations, refreshments and cleaning. “We are going to have customised packages for each individual companies or people that want to partner with us.
For example, one can say I want the VIP section. In that case we will take the money and allow them to operate the VIP during the festival,” said Moshabi. He said they have realised that they left behind many potential sponsors in the previous event and now want to accord them the opportunity to be part of this event.
Moshabi stated that the Soul Fill Up with Franco could be a vehicle for companies to get exposure and promote their products. He said the benefits include better brand recognition, increased sales and customer loyalty and organisational growth.
The event manager, Phempheretlhe Pheto said with the numbers that the event attracted last year, expectations are high that they should do even better. He said Soul Fill Up has branded itself as one of the biggest music festivals in the country, which is inclusive. He said these numbers could benefit their partners in terms of brand visibility and recognition.
