The brand has once again harnessed the power of collaboration with the launch of an iconic and market-first campaign called Bridge The Music Series. Bridge The Music Series is premised on one of St. Louis Lager’s fundamental pillars; music. Founded in the disruptive Mo Ke Botswana campaign that sought to use St. Louis as a key driver in showcasing the rich dynamism Botswana possesses, Bridge The Music Series seeks to bring “Unity in Diversity” with artists from different music genres coming together to create songs with uniquely fused sounds with St. Louis Lager being the key driving force behind this never-seen-before collaboration.
“As St. Louis Lager, we strive to attain unreached levels in terms of coming up with initiatives that are relevant and compelling and continuously look to build and enhance our brand heritage and legacy. We have brought together five prominent Batswana artists including one upcoming hip-hop artist to collaborate with them on this great song. These artists are diverse in terms of their sound and genre and we threw down the gauntlet and had them come up with a riveting composition that will blare across the country,” said KBL Marketing Manager, Gaamangwe Ramokgothwane. The local beer brand banded together Mpho Sebina, Veezo View, Amantle Brown, Han-C and EyBrizzy to work on a music project that will be performed at events and festivals across the country and shared on multiple music streaming platforms. Already, the quintet of artists performed the ‘namba’ dubbed Skeem Same at local events such as Leteisi On Fleek and are billed to shake things up at the Maun Fest this December.
“We’re really happy with the talent we have partnered with and we can’t wait to share with the masses the magic they have produced. We made an effort to have the song performed in different corners of the country because we want to share this brilliant piece of art with Botswana as we’d like to offer the consumers and fans alike an opportunity to appreciate and own this special production. It is a feel-good song with a very summery and fun feeling to it and we are looking forward to the dance and sing-alongs on social media, events and gatherings,” concluded Ramokgothwane.
