Coca-Cola BISA sponsorship up to P1.2m

Copa Coca Cola PIC: KENNEDY RAMOKONE
Copa Coca Cola PIC: KENNEDY RAMOKONE

DIGAWANA: Soft drink manufacturer, Coca-Cola has increased the Botswana Integrated Sports Association (BISA) football tournaments' sponsorship to P1.2 million.

The sponsorship that is running for a sixth consecutive year has seen under 50% increase from last year's P800,000 for the national secondary school football tournament dubbed the COPA Coca-Cola. 

Speaking at the sponsorship launch today at Nthwalang JSS, Coca-Cola senior brand manager in Botswana and Namibia, Terreisha Naidoo said the sponsorship would give the students a chance to sharpen their talents thus helping in the development of sports in the country. 

Editor's Comment
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While the political shift brings hope for change, it also places immense pressure on the new administration to deliver on its election promises in the face of serious economic challenges.On another level, newly appointed Finance Minister Ndaba Gaolathe’s grim assessment of the country’s finances adds urgency to the moment. The budget deficit, expected to be P8.7 billion, is now anticipated to be even higher due to underperforming diamond...

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