Liquorama deal, the sobering truth

Often the world, rightly or wrongly, holds a blurry view of alcohol. It is synonymous with staggering and bad behaviour, the flip side of neatly dressed gentlemen exchanging constructive ideas while sipping at an upmarket bar is hardly considered.

That gentleman in a suit disturbs the widely held view that alcohol is a nuisance. That advert of working class young man quenching the “refreshing” drink at the end of a long day, with sizzling hot steaks besides, is hardly ideal. It gives alcohol the wrong picture, its critics will maintain. The perfect picture is of a weary, scruffy-looking drunk man staggering home to a puzzled, hungry family in a dilapidated shack. That provides the picture perfect description of alcohol. Therefore, on that basis, alcohol has been shoved as far away as possible from most lives and activities.