The Olympics styled competition, which is supported by the Botswana National Sport Commission (BNSC), is set to become Botswana’s biggest multi-sport festival for businesses and bring athletics mirroring the success of the Dubai corporate games. Kalafhi co-director, Barolong Mouwane said the event promises an unforgettable celebration of corporate multi-sport, with over 10 sport and challenges open to all, regardless of age, fitness level, gender or the organisation size. The event is expected to attract over 1,000 professionals and executives from around the country, promoting healthy living, physical activity and raising awareness on non-communicable diseases in Botswana.
Mouwane said the Olympiad could help to raise the profile of athletics and make it more popular among the public. He said this increased visibility could, in turn, encourage more young people to take up sport and inspire them to pursue professional careers in the field. “Organisations and athletes of all types, sizes and ability will compete in a variety of sports activities. By bringing the private sector, sport industry and government together, sport in Botswana has potential to play a significant role in the livelihood of Batswana and in the fight against non-communicable diseases,” Mouwane said. He said the event has the potential to be a springboard for corporates to get more involved in professional sport in the country. Mouwane said by sponsoring athletes, companies cannot only support local talent but also enhance their brand recognition, respect and appeal. “The increased exposure and positive association with professional sport can also help companies to build their reputation as socially responsible and community-minded organisations,” Mouwane said.
He said the event would provide a unique opportunity for companies to invest in morale, team spirit and business fitness while building employee confidence and loyalty. “Companies can enhance their brand recognition, respect and appeal by participating in the event, which offers a frontline place in a national and global sport setting,” Mouwane said.
